About RadioVision — Our Experience & Credentials

Why Us?

RadioVision is a full-service advertising agency founded in 1993 — 33 years of experience, 100% in-house BrainLab production, GSA Schedule status, and headquartered in Denison, Texas. We pair that depth with AI-driven creative and omnichannel media to engineer quality leads that deliver maximum ROI.

Experience, Expertise & Trust

33 Years

Founded in 1993, RadioVision has spent more than three decades building campaigns — a track record that started in broadcast and now spans every modern channel.

100% In-House

Strategy, creative, and production happen under one roof in the RadioVision BrainLab. No freelancer hand-offs — one accountable team owns the entire pipeline.

GSA Schedule Holder

A vetted federal contractor — GSA 47QRAA21D006P, CAGE 8M4Y1, SAM UEI JJJPASWCLQP6 — signaling the maturity to deliver complex, high-stakes campaigns.

RadioVision is headquartered at 531 W Main St, Denison, TX 75020, and serves the Dallas-Fort Worth Metroplex and clients nationwide. Our omnichannel reach spans broadcast and cable TV, radio, connected TV (CTV/OTT) through Airstrike, Google, paid social, and email — planned and bought as one integrated program. Explore our automotive advertising and personal injury marketing practices, our media buying capabilities, or see how we document outcomes on our case studies page.

Leadership

Shelley McBride

Owner / Managing Partner

As a dad and managing partner, I take a pragmatic approach to marketing and life. My mantra is “do what matters the most,” and I believe everything, good or bad, falls on the heads of leadership. My clients enjoy my personable, hands-on approach and accountability to them and their business.

99% of our business is from client referrals, and that is one of the things I am most proud of. My skills include 25+ years in automotive advertising, creative director, jingle writer and vocalist, marketing/branding consultant, and new product development. For many years, RadioVision has enjoyed the honor and distinction of serving many of America’s most notable dealers, both small and large. Our staff has an amazing work ethic with a steady focus on customer service and quality.

My goal is to provide client services conducive to a favorable outcome for your time and investment. We listen, we learn, we lead!

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Joe Pollaro

Owner / Managing Partner

Joe Pollaro is known for his exceptional accomplishments in the automotive marketing, media, and music industry arenas. With over 30 years of experience, he has earned a reputation as a dynamic creative and marketing resource to clients like General Motors, Honda, Atlantic Records, Mercury, CMT, iHeart, Time Warner, AT&T, and more.

Joe is best known as an innovator in media-leveraging strategies that achieve dominant exposure and ROI on limited media budgets. Over decades, he has led the way in raising creative benchmarks with award-winning automotive concepts, campaigns, and production. His depth as a musician, jingle writer, and composer synergizes with RadioVision’s formidable creative resources to give clients an impressive pool of talent.

Personal Injury & Legal

Automotive

Media & Strategy