Case Studies
& Results.
RadioVision documents campaign outcomes for car dealerships and law firms across an omnichannel, 100% in-house model — broadcast, CTV, search, social, and email. Because performance data belongs to our clients, we publish the framework and the work here, then add client-approved metrics as each partner signs off.
How We Measure Results
A campaign is only as good as the outcome it produces, so we tie every dollar to the metrics a business already lives by — not vanity numbers like impressions or clicks alone. We agree on the definitions up front, instrument tracking before launch, and report against the same scoreboard every month. Here is the language we use:
- Units sold: the count of vehicles a dealership delivers in a period. It is the ultimate scoreboard for automotive campaigns, and we work to connect advertising activity to deliveries rather than stopping at web traffic.
- VDP traffic: visits to vehicle detail pages — the individual listings for a specific car. VDP views are a strong leading indicator of sales intent, so a lift in qualified VDP traffic usually precedes a lift in showroom and phone activity.
- Cost per signed case: for law firms, the total advertising spend divided by the number of signed, retained cases. It cuts through raw lead counts to show what it actually costs to add a case that matters.
- Matchback: the process of matching closed customers or signed clients back against the audiences we advertised to, so credit lands on the campaigns that genuinely influenced the outcome — even when the last click happened somewhere else.
- Blended CPL: blended cost per lead — total spend across every channel divided by total qualified leads. Because we run omnichannel, blended CPL keeps everyone honest about the true cost of growth instead of letting one platform take credit for the whole funnel.
We pair these numbers with call tracking, form and lead attribution, and matchback so the story holds up under scrutiny. When a client approves their figures, we add them to the matching case study below.
Case Study Framework
The cards below are real templates from our practice. Each one follows the same structure — client type, the challenge, what RadioVision did, and the results — with the results area reserved for client-approved metrics. We never invent numbers.
Results are not typical and are not guaranteed. Outcomes vary by market, budget, inventory or caseload, competition, and offer. Any figures shown are for the specific advertiser and period described and do not predict your results.
Why Our Numbers Hold Up
We have planned and bought media since 1993, and we produce creative 100% in-house at the RadioVision BrainLab — so the message, the media, and the measurement all come from one accountable team. That is also why we can report across the whole funnel: broadcast TV and radio, CTV and OTT via our Airstrike product, Google Search, Performance Max and Vehicle Listing Ads, social, and email. Explore the work behind these results on our automotive advertising and personal injury marketing hubs, learn more about the team and credentials behind the work on why RadioVision, or dig into specific programs like automotive SEO, dealership PPC, law firm SEO, and media buying.
Frequently Asked Questions
How does RadioVision measure campaign results?
We tie every campaign to outcomes the business already cares about. For dealerships that means units sold, vehicle detail page (VDP) traffic, and cost per sale. For law firms it means signed cases, cost per signed case, and matchback. Across channels we track blended cost per lead so you can see the true cost of growth, not just the cost of one platform.
Why are some results shown as placeholders?
Campaign performance numbers belong to our clients, so we only publish specific metrics after a client reviews and approves them. The case studies on this page show our real framework, the challenge, and the work we performed, with approved figures added as each client signs off.
Are these results typical?
No. Results are not typical and vary by market, budget, inventory or caseload, competition, and the offer being advertised. Past performance for one advertiser does not guarantee similar outcomes for another.
What makes RadioVision’s approach to results different?
We have run campaigns since 1993, we produce creative in-house at the RadioVision BrainLab, and we plan omnichannel across broadcast TV and radio, CTV and OTT, Google, social, and email. That combination lets us measure performance across the whole funnel instead of crediting a single channel for the entire result.