Mass Tort
Marketing.
Mass tort marketing delivers qualified claimants at national scale — across CTV, broadcast, and digital — for firms and consortiums litigating a specific drug, device, or product. The discipline is volume plus qualification: reaching affected people, then screening and documenting them through compliant intake.
Mass Tort Is a Different Discipline
Mass tort is not single-event personal injury. It is a national, high-volume acquisition challenge where the winners reach huge affected audiences efficiently and then qualify them rigorously. The cost of a poorly targeted campaign or a leaky intake process is enormous — which is why production quality, media efficiency, and qualification discipline all have to be world-class at once.
The RadioVision Mass Tort System
National acquisition across CTV, broadcast & digital
We reach affected audiences at scale with high-impact creative across connected TV, broadcast, search, and paid social — produced 100% in-house so quality and speed stay under our control.
Qualification & compliant intake
Respondents are screened against the specific litigation criteria, with the documentation the case requires captured up front, so your firm receives qualified claimants instead of raw inquiries.
Matchback reporting
Every campaign ties back to retained claimants, so spend is measured against signed cases and expected value — not impressions.
Compliance first
Mass tort advertising is governed by attorney-advertising bar rules and platform policies. We build compliance into the creative and coordinate with your firm’s review process, including appropriate disclaimers.
Built on Personal Injury Case Acquisition
Our mass tort capability is an extension of the same engine behind our personal injury case acquisition work, reinforced by paid search and SEO when a tort benefits from organic and search demand capture.
Frequently Asked Questions
How does mass tort lead generation work?
Mass tort campaigns run at national scale across CTV, broadcast, and digital to reach people affected by a specific product, drug, or device. Respondents are screened against the litigation criteria, then routed through compliant intake so firms receive qualified, documented claimants rather than raw inquiries.
What does a mass tort lead or case cost?
Cost per qualified claimant varies widely by tort, competition, and qualification criteria. Because retained cases can carry significant value, the program is measured on cost per signed claimant against expected value, with matchback reporting to keep spend honest.
How are mass tort leads qualified?
We screen respondents against the specific litigation criteria, capture the documentation the case requires, and hand off only claimants who meet the threshold, reducing the intake burden on your firm.
Is mass tort advertising compliant?
Mass tort advertising is governed by attorney-advertising bar rules and platform policies. We build campaigns with compliance in mind and coordinate with your firm’s review process, including appropriate disclaimers.