Tag Archives: seo

Effective Digital Advertising, Part III: URLs

May 27, 2016

When constructing your website, one of the most important elements to consider is the URL structure. Think of how a potential customer would be searching for a product or service. What would they search for? How would they determine if a business meets their needs? How does a user search for the product or service they want, and what do […]

Read More..

Effective Digital Advertising, Part I: Keywords

May 13, 2016

In this digital age, promoting your business online is essential to bringing in new customers. An overwhelming majority of people buying a car, for example, will research not only the makes and models they have in mind on the internet, but their local dealerships as well, before even considering a purchase. This research almost always begins with a search engine. […]

Read More..