For many businesses, it seems simple enough to create an advertisement that is effective in promoting their brand and product. In many cases, this is true. However, automotive advertising is unlike advertising in any other business. Most businesses don’t face the same challenges as automotive dealerships, which means they must approach their marketing differently. The local market is often full […]Read More..
There are many similarities between methods for quality radio advertising and television advertising. The difference, of course, is the lack of the visual element in radio. Because you are dealing only with audio, it is all the more important to reinforce your branding and value statement. Without the benefit of strong visuals to promote top-of-mind awareness, choosing the right voiceover […]Read More..
Unlike print advertising, television ads allow for much greater flexibility and dynamic messaging. TV ads are usually created 15 second, 30 second, or 60 second formats, and each of these obviously must be approached differently. When creating an advertisement, it can be surprising how much difference adding or taking away 15 seconds can make. The “less is more” principle still […]Read More..
There are many different ways to create a successful automotive advertising campaign, but there are some basic characteristics that are common to any effective auto ad. These same characteristics can extend to most types of advertising services. However, the auto industry presents unique challenges for an automotive ad agency. We will focus on just a few aspects of successful automotive […]Read More..