Tag Archives: content marketing

Keys to Customer Engagement: Content

Sep 14, 2016

Your website is the face of your business. In the age of digital marketing, a compelling website is one of the most powerful tools you have to promote your business. In general, most people looking for a product or service will do their research online, and in many cases the entire buying process takes place online as well. Purchasing decisions […]

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Effective Digital Advertising, Part I: Keywords

May 13, 2016

In this digital age, promoting your business online is essential to bringing in new customers. An overwhelming majority of people buying a car, for example, will research not only the makes and models they have in mind on the internet, but their local dealerships as well, before even considering a purchase. This research almost always begins with a search engine. […]

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