Tag Archives: automotive advertising

An Advertising Agency for a New Age

Nov 17, 2016

The nature of advertising has changed in the past few years in a more comprehensive way than ever before. In the last decade, the internet has evolved in such a way that it permeates every aspect of our lives. While in the past a business could get by with a TV spot here, a radio spot there in their local […]

Read More..

What Sets Automotive Advertising Apart?

Nov 16, 2016

For many businesses, it seems simple enough to create an advertisement that is effective in promoting their brand and product. In many cases, this is true. However, automotive advertising is unlike advertising in any other business. Most businesses don’t face the same challenges as automotive dealerships, which means they must approach their marketing differently. The local market is often full […]

Read More..

Tips for Effective Automotive Advertising, Part 2

Jul 20, 2016

Continuing from our previous article, here are a few more tips for how to create a successful marketing campaign. Previously, we focused on consistency: creating a theme for a specific campaign, and delivering a relevant message. Today, we will discuss effective calls to action and how they are a necessary part of effective automotive advertising. In the previous article, we […]

Read More..

Tips for Effective Automotive Advertising, Part 1

Jul 13, 2016

There are many different ways to create a successful automotive advertising campaign, but there are some basic characteristics that are common to any effective auto ad. These same characteristics can extend to most types of advertising services. However, the auto industry presents unique challenges for an automotive ad agency. We will focus on just a few aspects of successful automotive […]

Read More..

Why Consistency in Advertising Matters

Jun 28, 2016

It may seem self-explanatory, but consistency in automotive advertising campaigns is crucial to generating brand awareness. Different campaigns will have different themes, and different sales will focus on different vehicles. However, each campaign, at its core, must maintain a consistent message that evokes a dealership’s brand. Visually and conceptually, a dealership’s brand is its most powerful asset. This is what […]

Read More..

Digital Advertising Services: A Shift in Automotive Marketing

Jun 21, 2016

The nature of advertising, and by extension automotive advertising, is changing. As people’s reliance on their handheld devices – smartphones, tablets, and to a lesser extent, laptop computers – continues to grow, more and more business is done in the digital realm. In fact, the market share for traditional advertising methods has been shrinking annually. Meanwhile, the money spent in […]

Read More..

Choosing an Automotive Advertising Agency

Jun 7, 2016

Choosing the Right Advertising Agency Dallas is a driving city. Driving is and has long been the best way to get around Dallas and North Texas as a whole. In fact, America itself has grown as a nation of driving over the last century. From Henry Ford’s assembly lines to the birth of the interstate highway system, America was defined by the […]

Read More..

Effective Digital Advertising, Part II: Structure

May 20, 2016

How your website is structured is a very important factor in how search engines are going to rank your business. Previously, we spoke about the importance of keywords in increasing the visibility of your website. While content is crucial, so is the structure of the website itself. Even the best digital advertising agency will have a difficult time increasing your […]

Read More..

Effective Digital Advertising, Part I: Keywords

May 13, 2016

In this digital age, promoting your business online is essential to bringing in new customers. An overwhelming majority of people buying a car, for example, will research not only the makes and models they have in mind on the internet, but their local dealerships as well, before even considering a purchase. This research almost always begins with a search engine. […]

Read More..

Direct Marketing and Its Uses in Automotive Advertising

May 6, 2016

Direct marketing takes many forms, but as a core concept it is the practice of communicating directly with customers through various forms of media. Potential customers are targeted based on a variety of factors. These can include proximity to a business, purchasing history, and search history. The focus of this post is not on lead generation but on the advantages of using […]

Read More..