The nature of advertising has changed in the past few years in a more comprehensive way than ever before. In the last decade, the internet has evolved in such a way that it permeates every aspect of our lives. While in the past a business could get by with a TV spot here, a radio spot there in their local […]Read More..
For many businesses, it seems simple enough to create an advertisement that is effective in promoting their brand and product. In many cases, this is true. However, automotive advertising is unlike advertising in any other business. Most businesses don’t face the same challenges as automotive dealerships, which means they must approach their marketing differently. The local market is often full […]Read More..
Choosing the Right Advertising Agency Dallas is a driving city. Driving is and has long been the best way to get around Dallas and North Texas as a whole. In fact, America itself has grown as a nation of driving over the last century. From Henry Ford’s assembly lines to the birth of the interstate highway system, America was defined by the […]Read More..
When constructing your website, one of the most important elements to consider is the URL structure. Think of how a potential customer would be searching for a product or service. What would they search for? How would they determine if a business meets their needs? How does a user search for the product or service they want, and what do […]Read More..
Direct marketing takes many forms, but as a core concept it is the practice of communicating directly with customers through various forms of media. Potential customers are targeted based on a variety of factors. These can include proximity to a business, purchasing history, and search history. The focus of this post is not on lead generation but on the advantages of using […]Read More..