Have you ever seen an ugly baby? Come on now, be honest … Wea��ve all had those friends that have given birth to absolutely adorable babies, that you could stare at and play with all day long. And wea��ve also all had those friends that have babies who are, well … not so attractive. Whata��s your reaction when you meet […]Read More..
More and more potential car buyers are shopping online these days. In fact, there are even some car dealerships that are offering customers the opportunity to buy their next vehicle online and have it delivered directly to their door, without ever leaving home. While we think most buyers prefer to test drive or at least SEE their vehicle in person […]Read More..
A one legged stool can serve a purpose but is not foundationally sound. So why do so many car dealers these days believe they can be dominant in the market with only the internet as their sole marketing medium and win long-term? Have they let go of the notion of market dominance, branding and independence to safely flock together with […]Read More..
Today is has become more difficult to manage all the essential aspects of an effective advertising program. Not only are the elements more varied due to the avenues to reach consumers, but the adaptation of each message to assure cross media continuity is most important. As dealers launch campaigns, the remnants of past campaigns and multiple messages confuse consumers and […]Read More..
Ten, or more realistically, 15 years ago, a commercial break from a television program provided only one opportunity for an advertiser to present their product or service, and the hope for sustained recall and later a consumer response. Now, in a world populated with digital natives, a break from a program opens up a moment for the viewer to make […]Read More..
The automotive advertising world is always shifting and changing, which means that local businesses and advertising agencies in Dallas have to work hard to stay ahead of the curve. Over the last decade, digital marketing has burst onto the scene as an exciting new avenue to generate leads, traffic, and sales, and ita��s only going to continue to grow stronger […]Read More..
Just because someone tells you, a�?I can build you a websitea�? doesna��t mean they are the right web designer to build your website. Unfortunately, not all printers, designers, web nerds, creative directors, and crazy uncles are the most trustworthy and reliable people out there. Dona��t get yourself caught in a situation where your cousin rips you off and you still […]Read More..