Category : Uncategorized

Effective Digital Advertising, Part II: Structure

May 20, 2016

How your website is structured is a very important factor in how search engines are going to rank your business. Previously, we spoke about the importance of keywords in increasing the visibility of your website. While content is crucial, so is the structure of the website itself. Even the best digital advertising agency will have a difficult time increasing your […]

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Effective Digital Advertising, Part I: Keywords

May 13, 2016

In this digital age, promoting your business online is essential to bringing in new customers. An overwhelming majority of people buying a car, for example, will research not only the makes and models they have in mind on the internet, but their local dealerships as well, before even considering a purchase. This research almost always begins with a search engine. […]

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Direct Marketing and Its Uses in Automotive Advertising

May 6, 2016

Direct marketing takes many forms, but as a core concept it is the practice of communicating directly with customers through various forms of media. Potential customers are targeted based on a variety of factors. These can includeA�proximity to a business, purchasing history, and searchA�history. The focus of this post is not on lead generation but on the advantages of using […]

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8 essentials for effective ads in one minute

Apr 29, 2016

This short article will give you quick insightful tips on how create compelling advertising that people actually get (and remember). Hundreds of messages are being thrown at consumers each day and you want yours to be the “most noticed”. If your message is not noticed it’s simple… you don’t earn a position in the consumers’ minds and your competitor gets […]

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Analog or Digital Advertising: How Do I Choose?

Apr 22, 2016

The advertising industry has changed a lot over the last few years, as technology had changed drastically and continues to change. Car dealers especially are put in a difficult position because of this. Is the best solution to move with the times to digital advertising? Wona��t switching to digital alienate an entire market of potential buyers? Is analog even still […]

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Automotive Advertising: The Evolution of an Industry

Apr 15, 2016

While Henry Ford did not invent the automobile, it was his Model T that revolutionized the automotive industry in 1908. The invention of this car meant that a car was now something that could be owned by the average American, not just the wealthy and elite. Sales soared within a matter of years, but because the car was not considered […]

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Biggest Bang For Your Ad Buck

Apr 8, 2016

When it comes to choosing an agency to handle your automotive advertising, there are many factors you must consider. While we wona��t dive in to all of these factors today, we would like to point out one of the greatest factors that car dealers must consider, which is this: which advertising service gives you the biggest bang for your buck; […]

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Build Your Own Business Website

Apr 1, 2016

When it comes to running a business, especially a car dealership, having a website is a crucial part of your automotive digital marketing strategy. While many local car dealers contract with advertising agencies in Dallas to custom design their websites for them, there are ways that you can build your own basic, entry-level website online. This is especially helpful for […]

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Facebook Advertising: Reaching a Lost Market of Car Buyers

Mar 29, 2016

With more than 800 million users, a lot of people are on Facebook these days — even people who dona��t like social networking! Countless businesses have taken advantage of the opportunity to grow their brands on this website, attracting real customers that spend real money on their products and services. To put it bluntly, if youa��re not advertising your car […]

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Grow Your Business by Tapping into Untamed Online Resources

Mar 29, 2016

Twenty years ago, automotive advertising industry relied heavily around media buying for radio and television. (Hence the name of our company, RadioVision.) But in todaya��s world, more and more people are turning to the Internet for their primary sources of content. This doesna��t mean TV and radio are on their way out, because that is not the case. However, there […]

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