Category : Uncategorized

Keys to Great Creative in Automotive Advertising: Print

Sep 5, 2016

We have discussed some of the keys to effective advertising across the various platforms available to marketers in the past, and many elements of good creative remain consistent across these platforms. That is to say, some aspects of what works in print advertising apply to television, some of what works in radio also apply to digital, and so on. However, […]

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Tips for Effective Automotive Advertising, Part 2

Jul 20, 2016

Continuing from our previous article, here are a few more tips for how to create a successful marketing campaign. Previously, we focused on consistency: creating a theme for a specific campaign, and delivering a relevant message. Today, we will discuss effective calls to action and how they are a necessary part of effective automotive advertising. In the previous article, we […]

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Tips for Effective Automotive Advertising, Part 1

Jul 13, 2016

There are many different ways to create a successful automotive advertising campaign, but there are some basic characteristics that are common to any effective auto ad. These same characteristics can extend to most types of advertising services. However, the auto industry presents unique challenges for an automotive ad agency. We will focus on just a few aspects of successful automotive […]

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Digital Automotive Advertising: Uses of Social Media

Jul 6, 2016

In a previous post, we discussed why maintaining a social media presence is crucial in the modern landscape of automotive advertising services. Today, we will be diving deeper into specific aspects of social media that can be used to build a personal relationship with a dealershipa��s customers. As your social media pages begin to accumulate followers, it will gradually become […]

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Boosting Automotive Advertising Through Social Media

Jul 4, 2016

The importance of a strong online presence for businesses is greater than ever. This is as true for car dealerships as it is for any other type of business, if not more so. Studies show that less than three percent of car buyers in the Millenial generation rely on traditional marketing a�� like print ads and TV commercials a�� to […]

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Why Consistency in Advertising Matters

Jun 28, 2016

It may seem self-explanatory, but consistency in automotive advertising campaigns is crucial to generating brand awareness. Different campaigns will have different themes, and different sales will focus on different vehicles. However, each campaign, at its core, must maintain a consistent message that evokes a dealershipa��s brand. Visually and conceptually, a dealershipa��s brand is its most powerful asset. This is what […]

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Digital Advertising Services: A Shift in Automotive Marketing

Jun 21, 2016

The nature of advertising, and by extension automotive advertising, is changing. As peoplea��s reliance on their handheld devices a�� smartphones, tablets, and to a lesser extent, laptop computers a�� continues to grow, more and more business is done in the digital realm. In fact, the market share for traditional advertising methods has been shrinking annually. Meanwhile, the money spent in […]

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Use Automotive Advertising Services to Boost Your Brand

Jun 14, 2016

Brand awareness is arguably the single most important aspect of marketing your business. For car dealerships looking to bring in new customers, this means getting your name out in the public eye. A full-fledged automotive advertising campaign is the best way to improve your top-of-mind awareness. Using print, radio, television and digital marketing, our automotive advertising servicesA�can get your brand […]

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Choosing an Automotive Advertising Agency

Jun 7, 2016

Choosing the RightA�Advertising Agency Dallas is a driving city. Driving is and has long been the best way to get around Dallas and North Texas as a whole. In fact, America itself has grown as a nation of driving over the last century. From Henry Ford’s assembly lines to the birth of the interstate highway system, America wasA�defined by the […]

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Effective Digital Advertising, Part III: URLs

May 27, 2016

When constructing your website, one of the most important elements to consider is the URL structure. Think of how a potential customer would be searching for a product or service. What would they search for? How would they determine if a business meets their needs? How does a user search for the product or service they want, and what do […]

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