When it comes to choosing an agency to handle your automotive advertising, there are many factors you must consider. While we won’t dive in to all of these factors today, we would like to point out one of the greatest factors that car dealers must consider, which is this: which advertising service gives you the biggest bang for your buck; […]Read More..
When it comes to running a business, especially a car dealership, having a website is a crucial part of your automotive digital marketing strategy. While many local car dealers contract with advertising agencies in Dallas to custom design their websites for them, there are ways that you can build your own basic, entry-level website online. This is especially helpful for […]Read More..
With more than 800 million users, a lot of people are on Facebook these days — even people who don’t like social networking! Countless businesses have taken advantage of the opportunity to grow their brands on this website, attracting real customers that spend real money on their products and services. To put it bluntly, if you’re not advertising your car […]Read More..
Twenty years ago, automotive advertising industry relied heavily around media buying for radio and television. (Hence the name of our company, RadioVision.) But in today’s world, more and more people are turning to the Internet for their primary sources of content. This doesn’t mean TV and radio are on their way out, because that is not the case. However, there […]Read More..
Have you ever seen an ugly baby? Come on now, be honest … We’ve all had those friends that have given birth to absolutely adorable babies, that you could stare at and play with all day long. And we’ve also all had those friends that have babies who are, well … not so attractive. What’s your reaction when you meet […]Read More..
More and more potential car buyers are shopping online these days. In fact, there are even some car dealerships that are offering customers the opportunity to buy their next vehicle online and have it delivered directly to their door, without ever leaving home. While we think most buyers prefer to test drive or at least SEE their vehicle in person […]Read More..
A one legged stool can serve a purpose but is not foundationally sound. So why do so many car dealers these days believe they can be dominant in the market with only the internet as their sole marketing medium and win long-term? Have they let go of the notion of market dominance, branding and independence to safely flock together with […]Read More..
Today is has become more difficult to manage all the essential aspects of an effective advertising program. Not only are the elements more varied due to the avenues to reach consumers, but the adaptation of each message to assure cross media continuity is most important. As dealers launch campaigns, the remnants of past campaigns and multiple messages confuse consumers and […]Read More..
Ten, or more realistically, 15 years ago, a commercial break from a television program provided only one opportunity for an advertiser to present their product or service, and the hope for sustained recall and later a consumer response. Now, in a world populated with digital natives, a break from a program opens up a moment for the viewer to make […]Read More..
The automotive advertising world is always shifting and changing, which means that local businesses and advertising agencies in Dallas have to work hard to stay ahead of the curve. Over the last decade, digital marketing has burst onto the scene as an exciting new avenue to generate leads, traffic, and sales, and it’s only going to continue to grow stronger […]Read More..