The nature of advertising, and by extension automotive advertising, is changing. As people’s reliance on their handheld devices – smartphones, tablets, and to a lesser extent, laptop computers – continues to grow, more and more business is done in the digital realm. In fact, the market share for traditional advertising methods has been shrinking annually. Meanwhile, the money spent in […]Read More..
Brand awareness is arguably the single most important aspect of marketing your business. For car dealerships looking to bring in new customers, this means getting your name out in the public eye. A full-fledged automotive advertising campaign is the best way to improve your top-of-mind awareness. Using print, radio, television and digital marketing, our automotive advertising services can get your brand […]Read More..
Choosing the Right Advertising Agency Dallas is a driving city. Driving is and has long been the best way to get around Dallas and North Texas as a whole. In fact, America itself has grown as a nation of driving over the last century. From Henry Ford’s assembly lines to the birth of the interstate highway system, America was defined by the […]Read More..
When constructing your website, one of the most important elements to consider is the URL structure. Think of how a potential customer would be searching for a product or service. What would they search for? How would they determine if a business meets their needs? How does a user search for the product or service they want, and what do […]Read More..
How your website is structured is a very important factor in how search engines are going to rank your business. Previously, we spoke about the importance of keywords in increasing the visibility of your website. While content is crucial, so is the structure of the website itself. Even the best digital advertising agency will have a difficult time increasing your […]Read More..
In this digital age, promoting your business online is essential to bringing in new customers. An overwhelming majority of people buying a car, for example, will research not only the makes and models they have in mind on the internet, but their local dealerships as well, before even considering a purchase. This research almost always begins with a search engine. […]Read More..
Direct marketing takes many forms, but as a core concept it is the practice of communicating directly with customers through various forms of media. Potential customers are targeted based on a variety of factors. These can include proximity to a business, purchasing history, and search history. The focus of this post is not on lead generation but on the advantages of using […]Read More..
This short article will give you quick insightful tips on how create compelling advertising that people actually get (and remember). Hundreds of messages are being thrown at consumers each day and you want yours to be the “most noticed”. If your message is not noticed it’s simple… you don’t earn a position in the consumers’ minds and your competitor gets […]Read More..
The advertising industry has changed a lot over the last few years, as technology had changed drastically and continues to change. Car dealers especially are put in a difficult position because of this. Is the best solution to move with the times to digital advertising? Won’t switching to digital alienate an entire market of potential buyers? Is analog even still […]Read More..
While Henry Ford did not invent the automobile, it was his Model T that revolutionized the automotive industry in 1908. The invention of this car meant that a car was now something that could be owned by the average American, not just the wealthy and elite. Sales soared within a matter of years, but because the car was not considered […]Read More..