The landscape of digital advertising is always changing; the major search engines alter their metrics for ranking websites with a decent amount of frequency to address tactics and loopholes that savvy (and sometimes unscrupulous) marketers find and exploit, and as technology improves the playing field has to change along with it. However, the basics of search engine marketing, through all […]Read More..
There are many similarities between methods for quality radio advertising and television advertising. The difference, of course, is the lack of the visual element in radio. Because you are dealing only with audio, it is all the more important to reinforce your branding and value statement. Without the benefit of strong visuals to promote top-of-mind awareness, choosing the right voiceover […]Read More..
Unlike print advertising, television ads allow for much greater flexibility and dynamic messaging. TV ads are usually created 15 second, 30 second, or 60 second formats, and each of these obviously must be approached differently. When creating an advertisement, it can be surprising how much difference adding or taking away 15 seconds can make. The a�?less is morea�? principle still […]Read More..