Your website is the face of your business. In the age of digital marketing, a compelling website is one of the most powerful tools you have to promote your business. In general, most people looking for a product or service will do their research online, and in many cases the entire buying process takes place online as well. Purchasing decisions […]Read More..
The landscape of digital advertising is always changing; the major search engines alter their metrics for ranking websites with a decent amount of frequency to address tactics and loopholes that savvy (and sometimes unscrupulous) marketers find and exploit, and as technology improves the playing field has to change along with it. However, the basics of search engine marketing, through all […]Read More..
There are many similarities between methods for quality radio advertising and television advertising. The difference, of course, is the lack of the visual element in radio. Because you are dealing only with audio, it is all the more important to reinforce your branding and value statement. Without the benefit of strong visuals to promote top-of-mind awareness, choosing the right voiceover […]Read More..
Unlike print advertising, television ads allow for much greater flexibility and dynamic messaging. TV ads are usually created 15 second, 30 second, or 60 second formats, and each of these obviously must be approached differently. When creating an advertisement, it can be surprising how much difference adding or taking away 15 seconds can make. The “less is more” principle still […]Read More..
We have discussed some of the keys to effective advertising across the various platforms available to marketers in the past, and many elements of good creative remain consistent across these platforms. That is to say, some aspects of what works in print advertising apply to television, some of what works in radio also apply to digital, and so on. However, […]Read More..
Continuing from our previous article, here are a few more tips for how to create a successful marketing campaign. Previously, we focused on consistency: creating a theme for a specific campaign, and delivering a relevant message. Today, we will discuss effective calls to action and how they are a necessary part of effective automotive advertising. In the previous article, we […]Read More..
There are many different ways to create a successful automotive advertising campaign, but there are some basic characteristics that are common to any effective auto ad. These same characteristics can extend to most types of advertising services. However, the auto industry presents unique challenges for an automotive ad agency. We will focus on just a few aspects of successful automotive […]Read More..
In a previous post, we discussed why maintaining a social media presence is crucial in the modern landscape of automotive advertising services. Today, we will be diving deeper into specific aspects of social media that can be used to build a personal relationship with a dealership’s customers. As your social media pages begin to accumulate followers, it will gradually become […]Read More..
The importance of a strong online presence for businesses is greater than ever. This is as true for car dealerships as it is for any other type of business, if not more so. Studies show that less than three percent of car buyers in the Millenial generation rely on traditional marketing – like print ads and TV commercials – to […]Read More..
It may seem self-explanatory, but consistency in automotive advertising campaigns is crucial to generating brand awareness. Different campaigns will have different themes, and different sales will focus on different vehicles. However, each campaign, at its core, must maintain a consistent message that evokes a dealership’s brand. Visually and conceptually, a dealership’s brand is its most powerful asset. This is what […]Read More..