Bounce rate is a familiar term to those who have learned the basics of website analytics, and it is an important metric in working to improve your website’s user experience. For the uninitiated, bounce rate refers to the rate at which users visit your website’s homepage and subsequently leave. No clicked links, no interactions. It should go without saying that […]Read More..
In recent years, the automotive retail industry has undergone a shift in perspective, as it moves from a product-driven to customer-driven approach. Thanks to changing technology and a corresponding change in consumer behavior, automakers and automotive retailers are looking for new ways to build a closer relationship with their customers and deliver a rich brand experience. According to reports, the […]Read More..
As competitive as the automotive industry has become, dealerships must remain on the cutting edge of the latest marketing techniques and trends. According to recent surveys, 75% of car buyers are turning to the internet to find the best deals from their local dealerships. Furthermore, 51% of consumers stated that they use their mobile devices to do their research. Therefore, […]Read More..
If you are running an automotive business, then you should be aware of the various digital marketing strategies available to you. In addition to search engine optimization (SEO), there is another automotive advertising service that can help your business see more online traffic. Using video in email marketing is a strong method of increasing engagement and site traffic. According to […]Read More..
Are you running an automotive business? What are your marketing strategies? The automotive market competition is getting tougher and businesses must put in their best efforts to get noticed and generate sales. It is important to understand the importance of innovative marketing strategies in acquiring new customers and retaining existing ones. The problem with the automotive industry is that people […]Read More..
The automotive industry is one of the largest industry spenders on digital advertising and 2017 hasn’t been any exception. If the reports are to be believed, the industry is expecting to spend as much as $14 billion on automotive digital marketing services by the year 2020. As modern customers have begun relying more and more on the internet to inform […]Read More..
If you are new to internet marketing, then you might be wondering about the differences surrounding organic and paid marketing channels. Whether you are running a local auto parts store or a franchise dealership, it is essential to implement the best marketing strategies. Make sure to hire the expertise and guidance of a reputed automotive digital advertising agency to achieve […]Read More..
The internet, as we all know, is constantly growing and evolving. As the digital landscape changes, so too do the methods behind effectively advertising your business online. Google search engine marketing is a crucial starting point, but the game has expanded so much above and beyond simply having paid ads appear in search results. The most popular apps on smartphones […]Read More..
The nature of advertising has changed in the past few years in a more comprehensive way than ever before. In the last decade, the internet has evolved in such a way that it permeates every aspect of our lives. While in the past a business could get by with a TV spot here, a radio spot there in their local […]Read More..
For many businesses, it seems simple enough to create an advertisement that is effective in promoting their brand and product. In many cases, this is true. However, automotive advertising is unlike advertising in any other business. Most businesses don’t face the same challenges as automotive dealerships, which means they must approach their marketing differently. The local market is often full […]Read More..