Category : blog

Print Ads are Alive and Well

Sep 1, 2017

We are living in a technologically-obsessed era where people are always glued to the online world via some sort of digital device. This is why the advertising industry believes in embracing the latest technologies in digital landscape to promote products and services. But does that mean the old, tried and tested traditional marketing methods like print ads are dead and […]

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Why Add Digital to Your Automotive Advertising?

Aug 29, 2017

Marketing is all about extending the reach of a business to the right audience at the right time. In this digital era, the automotive industry is struggling hard to connect with their audience and generate new streams of revenue. Rather than following the same tried and tested traditional marketing techniques, automotive businesses need to formulate a strategy to connect with […]

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Optimizing Your Website’s Visibility

Aug 25, 2017

The auto industry is witnessing an aggressive growth in competition, and businesses need to come up with the best marketing tactics to carve out their place in the market. Today’s buyers have a plethora of options to choose from, not only in terms of car makes and models but also where to buy. With a majority of consumers conducting their […]

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Get Creative With Your Social Media Marketing

Aug 22, 2017

New marketing trends emerge at a rapid rate and business owners who keep a finger on the pulse can gain an edge on their competitors. Taking full advantage of digital marketing techniques is of crucial importance to automotive businesses. Digital advertising and promotion strategies not only help dealerships drive more traffic to their website, but it also improves the business […]

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Formulating Effective Video Marketing Strategies

Aug 18, 2017

Automotive video marketing is one of the most versatile and effective methods to promote your business. It helps establish top-of-mind awareness by adding a new element to your branding approach and building rapport with customers. There are many reasons to consider a strong video content marketing push for your business, such as: Videos have great influence on boosting conversions and […]

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Digital Automotive Advertising Tips: Micro-Moments

Aug 15, 2017

Smartphones have forever changed the way we interact not only with each other, but with the vast universe of information available to us in the internet. With each passing year, more people own smartphones that offer the ability to instantly access the internet and acquire information about any given subject. In the world of marketing, this ability has transformed the […]

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Understanding and Mitigating Bounce Rates

Aug 11, 2017

Bounce rate is a familiar term to those who have learned the basics of website analytics, and it is an important metric in working to improve your website’s user experience. For the uninitiated, bounce rate refers to the rate at which users visit your website’s homepage and subsequently leave. No clicked links, no interactions. It should go without saying that […]

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The New Wave of Automotive Advertising

Aug 8, 2017

In recent years, the automotive retail industry has undergone a shift in perspective, as it moves from a product-driven to customer-driven approach. Thanks to changing technology and a corresponding change in consumer behavior, automakers and automotive retailers are looking for new ways to build a closer relationship with their customers and deliver a rich brand experience. According to reports, the […]

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Utilizing Big Data in Digital Automotive Marketing

Aug 4, 2017

As competitive as the automotive industry has become, dealerships must remain on the cutting edge of the latest marketing techniques and trends. According to recent surveys, 75% of car buyers are turning to the internet to find the best deals from their local dealerships.  Furthermore, 51% of consumers stated that they use their mobile devices to do their research. Therefore, […]

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The Perks of Video Content in E-mail Marketing Campaigns

Aug 1, 2017

If you are running an automotive business, then you should be aware of the various digital marketing strategies available to you. In addition to search engine optimization (SEO), there is another automotive advertising service that can help your business see more online traffic. Using video in email marketing is a strong method of increasing engagement and site traffic. According to […]

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