Category : blog

Automotive Advertising Through Facebook

Sep 15, 2017

Facebook is dynamic, seamless and exciting. It is massively popular among all age groups, so it shouldn’t come as a surprise that Facebook is the most used social media platforms in the world. Facebook is leading the field when it comes to new technologies in visual content. Just recently, it started giving preferential treatment in its algorithm for video content […]

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Content Marketing: The Importance of Videos

Sep 12, 2017

Today, car buyers have plenty of options to choose from. They don’t just have a wide array of car brands, models and features to browse through. There are also thousands of car dealers and independent sellers, and vast online resources at their disposal. Hence, to capture the attention of car buyers, car sellers must look beyond and give an extra […]

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Radio Advertising: Still Worth the Money

Sep 8, 2017

With the advent of music videos, online games and the escalation of portable devices with which people can store thousands of songs in their pockets, the world expected that traditional radio would gradually die. But once radio embraced the changes and started adapting to new technological trends, it once again realized its true potential and flourished. With the emergence of […]

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Automotive Marketing and Automotive Technology

Sep 5, 2017

Over the years, we have witnessed many enormous transformations in the automobile industry. The automakers and their engineers are working tirelessly to embrace new technologies and introduce innovations in the modern-day vehicle. Thanks to automotive marketing, car buyers and enthusiasts are able to keep pace with this evolving automobile technology. In the recent years, the concept of a�?in-vehicle servicesa�? has […]

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Print Ads are Alive and Well

Sep 1, 2017

We are living in a technologically-obsessed era where people are always glued to the online world via some sort of digital device. This is why the advertising industry believes in embracing the latest technologies in digital landscape to promote products and services. But does that mean the old, tried and tested traditional marketing methods like print ads are dead and […]

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Why Add Digital to Your Automotive Advertising?

Aug 29, 2017

Marketing is all about extending the reach of a business to the right audience at the right time. In this digital era, the automotive industry is struggling hard to connect with their audience and generate new streams of revenue. Rather than following the same tried and tested traditional marketing techniques, automotive businesses need to formulate a strategy to connect with […]

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Optimizing Your Website’s Visibility

Aug 25, 2017

The auto industry is witnessing an aggressive growth in competition, and businesses need to come up with the best marketing tactics to carve out their place in the market. Today’s buyers have a plethora of options to choose from, not only in terms of car makes and models but also where to buy. With a majority of consumers conducting their […]

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Get Creative With Your Social Media Marketing

Aug 22, 2017

New marketing trends emerge at a rapid rate and business owners who keep a finger on the pulse can gain an edge on their competitors. Taking full advantage of digital marketing techniques is of crucial importance to automotive businesses. Digital advertising and promotion strategies not only help dealerships drive more traffic to their website, but it also improves the business […]

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Digital Automotive Advertising Tips: Micro-Moments

Aug 15, 2017

Smartphones have forever changed the way we interact not only with each other, but with the vast universe of information available to us in the internet. With each passing year, more people own smartphones that offer the ability to instantly access the internet and acquire information about any given subject. In the world of marketing, this ability has transformed the […]

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Understanding and Mitigating Bounce Rates

Aug 11, 2017

Bounce rate is a familiar term to those who have learned the basics of website analytics, and it is an important metric in working to improve your websitea��s user experience. For the uninitiated, bounce rate refers to the rate at which users visit your websitea��s homepage and subsequently leave. No clicked links, no interactions. It should go without saying that […]

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