Keys to Great Creative in Automotive Advertising: Radio

There are many similarities between methods for quality radio advertising and television advertising. The difference, of course, is the lack of the visual element in radio. Because you are dealing only with audio, it is all the more important to reinforce your branding and value statement. Without the benefit of strong visuals to promote top-of-mind awareness, choosing the right voiceover […]

Keys to Great Creative in Automotive Advertising: Television

Unlike print advertising, television ads allow for much greater flexibility and dynamic messaging. TV ads are usually created 15 second, 30 second, or 60 second formats, and each of these obviously must be approached differently. When creating an advertisement, it can be surprising how much difference adding or taking away 15 seconds can make. The a�?less is morea�? principle still […]

Page 8 of 8« First...45678