Smart use of media to leverage your marketing effectiveness

Ten, or more realistically, 15 years ago, a commercial break from a television program provided only one opportunity for an advertiser to present their product or service, and the hope for sustained recall and later a consumer response. Now, in a world populated with digital natives, a break from a program opens up a moment for the viewer to make […]

The Ins and Outs of Digital Marketing

The automotive advertising world is always shifting and changing, which means that local businesses and advertising agencies in Dallas have to work hard to stay ahead of the curve. Over the last decade, digital marketing has burst onto the scene as an exciting new avenue to generate leads, traffic, and sales, and it’s only going to continue to grow stronger […]

What to Look For in a Web Designer

Just because someone tells you, “I can build you a website” doesn’t mean they are the right web designer to build your website. Unfortunately, not all printers, designers, web nerds, creative directors, and crazy uncles are the most trustworthy and reliable people out there. Don’t get yourself caught in a situation where your cousin rips you off and you still […]

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