Is Your Website Destroying Your Business?

More and more potential car buyers are shopping online these days. In fact, there are even some car dealerships that are offering customers the opportunity to buy their next vehicle online and have it delivered directly to their door, without ever leaving home. While we think most buyers prefer to test drive or at least SEE their vehicle in person […]

Market Dominance – The Important Ingredient to Sales

A one legged stool can serve a purpose but is not foundationally sound. So why do so many car dealers these days believe they can be dominant in the market with only the internet as their sole marketing medium and win long-term? Have they let go of the notion of market dominance, branding and independence to safely flock together with […]

One Message, One Voice Yields More Quality Buyer Traffic

Today is has become more difficult to manage all the essential aspects of an effective advertising program. Not only are the elements more varied due to the avenues to reach consumers, but the adaptation of each message to assure cross media continuity is most important. As dealers launch campaigns, the remnants of past campaigns and multiple messages confuse consumers and […]

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