Understanding and Mitigating Bounce Rates

Bounce rate is a familiar term to those who have learned the basics of website analytics, and it is an important metric in working to improve your website’s user experience. For the uninitiated, bounce rate refers to the rate at which users visit your website’s homepage and subsequently leave. No clicked links, no interactions. It should go without saying that […]

The New Wave of Automotive Advertising

In recent years, the automotive retail industry has undergone a shift in perspective, as it moves from a product-driven to customer-driven approach. Thanks to changing technology and a corresponding change in consumer behavior, automakers and automotive retailers are looking for new ways to build a closer relationship with their customers and deliver a rich brand experience. According to reports, the […]

Utilizing Big Data in Digital Automotive Marketing

As competitive as the automotive industry has become, dealerships must remain on the cutting edge of the latest marketing techniques and trends. According to recent surveys, 75% of car buyers are turning to the internet to find the best deals from their local dealerships.  Furthermore, 51% of consumers stated that they use their mobile devices to do their research. Therefore, […]

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