Automotive Advertising Through Facebook
Facebook is dynamic, seamless and exciting. It is massively popular among all age groups, so it shouldn’t come as a surprise that Facebook is the most used social media platforms in the world. Facebook is leading the field when it comes to new technologies in visual content. Just recently, it started giving preferential treatment in its algorithm for video content and came up with Facebook Live, which allows users to stream live video content. It has broken new ground by introducing features like 360-degree video and panoramic photo displays, both on desktops and mobile devices.
Facebook is the best platform to reach a larger audience and keeping pace with its trends is vital for beating competition, for maximizing exposure and to grab consumers’ attention.
Facebook’s feet in Virtual Reality
Virtual Reality is a big domain and it’s the next big thing in technology. The big names in the tech industry are working tirelessly to extend VR technology’s reach and introduce it to more areas other than gaming. At Facebook’s annual F8 developer conference, Mark Zuckerberg announced that the company is working on a virtual reality version of Facebook, Facebook Places.
But as Facebook is all about user-generated content, Facebook Places will likely focus more on integrating user-generated VR content. We’ll probably find automotive print ads in the form of virtual billboards when Facebook has totally utilized and implemented virtual reality.
Using Facebook to sell your inventory
Competitions among dealer ad agencies and automotive dealers is fierce. Hence, keeping pace with the current technological trends is crucial for being a step ahead of competitors. However, the question that arises here is: How can your dealership benefit from this Facebook evolution? How can you use Facebook to sell your inventory?
Dealer ad agencies can make automotive advertising more interactive by making the best use of the panoramic images and 360-degree video features on Facebook. As virtual reality gains a greater foothold in social media feeds, rich and interactive content will garner more views and likes on Facebook. Such features will also make your ads more appealing and will give your dealership in Dallas an opportunity to showcase your inventory in a better and a more personal manner.
You can extend your dealership’s reach by using both organic and paid ads. By capturing 360-degree panoramas of your inventory, you can encourage more interactions and activity on your page. Consider it as automotive print ads coming alive.
Engage with customers
As virtual reality gives you an opportunity to interact with customers, you can actually boost customer engagement with it. Engagement can also be fostered by interacting with customers. Keep track of what the customers are talking about, ask for, read, and respond to reviews, solve concerns if any arise, and answer questions to boost social engagement. Posting good content is not enough; listen to your audience and when they engage with your dealership, engage back. Also, quality is more important than quantity. Use these new special features for special pieces of inventory, perhaps highlighting a new or unique model. The key is to be selective, piquing interest and engaging the customer.
Your dealership in Texas, Oklahoma, or anywhere else can largely benefit from this new avenue of automotive advertising. Stay ahead of your competition by wisely using this evolving landscape of content on Facebook. If done right, it will deliver results and increase revenue, making your marketing campaign a great success.
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