Optimizing Your Website’s Visibility
The auto industry is witnessing an aggressive growth in competition, and businesses need to come up with the best marketing tactics to carve out their place in the market. Today’s buyers have a plethora of options to choose from, not only in terms of car makes and models but also where to buy. With a majority of consumers conducting their research and shopping online, digital visibility is paramount in gaining an edge in the market. Digital automotive marketing in Texas or anywhere else is no simple task, especially if you are unaware of the latest trends and best practices. Therefore, it is advisable to hire experienced automotive marketing professionals to outline and implement innovative digital advertising campaigns for your business.
The fundamental part of any digital marketing strategy is your online presence. Having a feature-rich website is essential to extend your reach and connect with customers. Below are some simple yet effective tips you need to follow for attracting shoppers to your website.
Make your website mobile-friendly
Your dealership should have an appealing website featuring the latest makes and models of vehicles in your showroom, along with vehicle reviews, testimonials, and other content. But is your website mobile-friendly? More than 50% of website traffic comes from mobile devices and when your website misses out on it, your business is losing a large number of views and potential conversions. It is crucial that your website is responsive to mobile browsers. Making your site mobile-friendly also improves its quality score, which will improve search rankings.
Make use of optimized keywords
Search engines always look for exact keyword matches first while indexing web pages. To ensure your site will be visible, you need to make sure that your website content follows a proper keyword strategy. For instance, your dealership website might have listed used vehicles under the tag “pre-owned”. But if a customer searches for “used cars for sale”, then your website is less likely to show up in the higher rankings of search engine results.
Pay heed to search queries
In order to optimize your website content with the right keywords, you need to know the exact search queries and phrases that are most popular. Google Analytics is one of the best resources to discover the most popular search queries and to decide which ones to target. You can even filter out the search according to location, browser and other demographics.
Come up with a plan
As mentioned above, you can make use of Google Analytics to find the highest-ranking keywords and their competition. You need to find the keywords with high search volume, but low competition in your locality. Optimize your website content, meta tags and other content with these keywords for better results.
Stick to the plan
If you have developed a keyword and content strategy successfully, then be consistent and follow it long-term. You can’t expect results overnight. Be patient and keep monitoring keyword traffic regularly. You can even carry out some tweaking to figure out the best solutions.
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