The New Wave of Automotive Advertising
In recent years, the automotive retail industry has undergone a shift in perspective, as it moves from a product-driven to customer-driven approach. Thanks to changing technology and a corresponding change in consumer behavior, automakers and automotive retailers are looking for new ways to build a closer relationship with their customers and deliver a rich brand experience. According to reports, the automotive industry commands the second largest market share in digital advertising. This move was borne from necessity as online resources have provided consumers with the ability to completely circumvent dealerships in researching what car to buy.
The new wave of digital advertising provides a wide variety of options for car dealerships to reach consumers. These include search engine optimization, content marketing, social media marketing, pay-per-click advertising, email marketing and more. Given the complexity of this new marketing frontier, dealerships are advised to seek out the services of a professional automotive advertising agency. From planning to implementing an advertising campaign, an experienced team of marketing professionals can help you get the most out of your digital advertising efforts.
As ever, conversions are the top priority of any marketing campaign. However, the reach and visibility of a campaign has become paramount to success, since the marketplace is more crowded than ever. This holds particularly true in the digital realm. A recent survey intended to find out whether marketers preferred inbound marketing or outbound marketing. As the name implies, inbound marketing mainly focuses on garnering attention from the target audience and bringing them to you. Some inbound marketing techniques include blogging, social media marketing and more. Conversely, outbound marketing is about getting the message across the largest reach of people. This method focuses on saturation and visibility. Common outbound marketing methods include traditional automotive ads in newspapers, radio and television.
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