The Perks of Video Content in E-mail Marketing Campaigns

If you are running an automotive business, then you should be aware of the various digital marketing strategies available to you. In addition to search engine optimization (SEO), there is another automotive advertising service that can help your business see more online traffic. Using video in email marketing is a strong method of increasing engagement and site traffic. According to statistics published by automotive digital marketing agencies, 76% of marketing professionals plan to increase their use of YouTube and video marketing this year. Moreover, video has been found to boost open rates by 19%, click-through rates by 65% and reduce opt-outs by 26%. The following are some tips on how to make the most of video content in e-mail marketing campaigns.

Plan your long-term strategy

It is vital to plan the marketing campaign with a long-term goal. Define your needs and set your objectives clearly. Before formulating your strategy, you need to decide upon the purpose of the campaign. Is it to create brand awareness or to generate leads? Is it to announce the debut of a new model? Asking yourself these questions will help you outline your campaign and maintain focus. Without a cohesive goal, the effectiveness of the campaign will be reduced, and your ROI will be put in jeopardy.

Create high-quality content

The quality of your video speaks volumes to your target audience. Videos with low resolution or quality will leave a negative impression in the minds of potential customers. It is advisable to seek the services of a professional production team to guarantee good results. Many automotive advertising agencies will have their own production capabilities.

Keep it short and simple

Lengthy videos can end up working against you, especially if you are embedding it to emails. Keep the video duration short, or you will risk losing the customer’s attention.

Cast a wide net

Rather than just sending the video through email, it is strongly advised to share your video across social media platforms. Take advantage of popular platforms like Facebook, YouTube, Vimeo and more. Not only is video sharing free via these platforms, but it also increases impressions, leads and brand credibility.

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