Digital Advertising Services: A Shift in Automotive Marketing
The nature of advertising, and by extension automotive advertising, is changing. As people’s reliance on their handheld devices – smartphones, tablets, and to a lesser extent, laptop computers – continues to grow, more and more business is done in the digital realm. In fact, the market share for traditional advertising methods has been shrinking annually. Meanwhile, the money spent in digital advertising services has been skyrocketing over the last five years. Surveys show that an ever-growing percentage of consumers conduct product research and actually buy products online.
Digital Advertising is Growing Fast
What does this mean for automotive sales? According to a recent survey of 10,000 consumers spread among eight major countries, 75 percent of drivers polled would consider conducting the entire car-buying process online. Two-thirds of those drivers have either already bought a car online or would consider doing so. 80 percent of the drivers polled use digital sources to research the cars they are thinking about buying. Nearly two thirds of them begin the car-buying process online before ever setting foot in a dealership.
This means that having a digital presence for your dealership is becoming increasingly important to driving new business. Digital advertising services are equally important, as customers need to be able to find all the information they require to make an informed purchase. RadioVision, Inc. provides the digital advertising services your dealership can use to stay on the cutting edge of the car-buying process. In addition, we provide all the traditional advertising resources to accompany your digital presence. With every platform of advertising contained under one roof, RadioVision gives your dealership a unified, consistent message across all avenues of communication. This means that your brand maintains the same message and promotes the same top-of-mind awareness through every channel of communication.
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