The Ins and Outs of Digital Marketing
The automotive advertising world is always shifting and changing, which means that local businesses and advertising agencies in Dallas have to work hard to stay ahead of the curve. Over the last decade, digital marketing has burst onto the scene as an exciting new avenue to generate leads, traffic, and sales, and it’s only going to continue to grow stronger as a viable platform for automotive advertising, as a complement to traditional media buying. The bottom line is simple: if you aren’t taking advantage of automotive digital marketing for your car dealership, you are missing out on sales.
In this article, we’ll discuss three primary areas of focus when it comes to digital marketing: websites, search engines, and social media. Of course, these are just a few of the many automotive digital marketing tools available. RadioVision, one of the advertising agencies in Dallas, is highly skilled at these three key areas of digital advertising (and the others, as well).
Focus Area #1 – Your Website
In the 21st century, the first time someone visits your car dealership isn’t the first time they walk in the doors. Often, their first visit (and first impression of you) is your online presence; namely, your website. As unfortunate as it may seem, it doesn’t matter of modern and attractive your brick-and-mortar store is; if your website isn’t eye-catching and easy to use, it will be hard to get customers in the door. But don’t just think of your website as “another thing you have to do” to close sales; think of it as the added opportunity to attract new customers, even customers who didn’t know that your dealership even existed before finding it on the Internet.
Building a website is typically not a “do it yourself” type of thing, so it is recommended that you hire a professional web design firm to do it for you. It may also be helpful to hire a firm that has experience in designing websites for car dealerships if that is your line of business. Make sure your physical address and main phone number are clearly accessible in the header or footer (we recommend the header), so that they show up on every single page of your website. To determine what else you might need on your website, you may want to spend some time browsing the websites of other car dealers in your area.
Focus Area #2 – Search Engine Optimization
Okay, so now you’ve got a sweet website that’s clutter-free and simple to use. The only problem is, that doesn’t automatically mean you’ll get traffic. It’s important that you hire an automotive advertising agency that specializes in digital marketing to fine-tune your website with search engine optimization (SEO). This will help your website show up closer to the top when people enter certain key words in a search engine, so that potential customers who are already searching for what you offer will be connected with your car dealership.
There are many different approaches and philosophies to SEO. That is why it is beneficial to hire a professional from one of the advertising agencies in the Dallas area, like RadioVision. SEO writers have done their homework and know exactly what needs to be done to get your website to pull hire search engine ranks.
Focus Area #3 – Social Media
Social media is one of the newest, most relevant, and therefore potentially most profitable areas of focus that we’ve mentioned here. Social networks like Facebook and Twitter have millions of users; why wouldn’t you want to leverage that influence to sell cars? However, it’s not as simple as just creating a Twitter account and posting; you’ve got to develop a strategic social media strategy that will attract new customers who weren’t previously familiar with your dealership or media buying at all. Of course, social media can also be a place to connect with previous customers to drum up repeat business, but it’s the new customers you really want to go after.
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