One Message, One Voice Yields More Quality Buyer Traffic
Today is has become more difficult to manage all the essential aspects of an effective advertising program. Not only are the elements more varied due to the avenues to reach consumers, but the adaptation of each message to assure cross media continuity is most important.
As dealers launch campaigns, the remnants of past campaigns and multiple messages confuse consumers and dilute the intended effect. Many full service ad agencies subcontract components of their clients ad programs to other agencies and production houses. This practice, though widely practiced, puts the client in the position of not hitting critical timelines and not insuring the continuity of message needed to address the market in a “one voice” manner that motivates consumers.
Automotive advertising agencies who can create and manage campaigns with seamless continuity not only take the burden of management off the shoulders of the dealer but assures them of the highest possible return on the dealers advertising budget.
One marketing message, one voice and one stop turnkey management yields more traffic by quality buyers and less stress at the dealership so you can sell and service customers.
Thanks for taking a minute to experience this insider minute from RadioVision, LLP automotive advertising agency. RadioVision, LLP is an automotive full service ad agency offering digital, broadcast, print and a full line of automotive media services for dealers and associations since 1993.
Jim McTighe is a media marketing strategist at RadioVision, Inc.
He can be contacted at 704.293.1020, or by e-mail at
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