Grow Your Business by Tapping into Untamed Online Resources
Twenty years ago, automotive advertising industry relied heavily around media buying for radio and television. (Hence the name of our company, RadioVision.) But in today’s world, more and more people are turning to the Internet for their primary sources of content. This doesn’t mean TV and radio are on their way out, because that is not the case. However, there is a growing sector of online automotive advertising that is still largely untamed.
In today’s culture, automotive digital marketing is an essential component of in-store car sales, as most advertising agencies in Dallas will tell you. Closing sales is now a mixture of value, selection, great customer service, media buying for TV and radio, and online methods of digital marketing. As it has been said before, “You have to interact with a person 8 different times, through 8 different methods, before they will buy anything from you. That’s why automotive digital marking for car dealerships is about so much more than simply having a website. This is a step in the right direction, but there is far more that advertising agencies in Dallas can do to maximize your automotive advertising budget and help you make those sales!
One of the ways to tap into untamed resources online is through social media. As we are continually learning, social media (particularly Twitter) has the power to make an ordinary person famous overnight. We saw this in the recent #AlexFromTarget scenario, where a teenage girl took a photo of a teenage boy who she found attractive while he was working at Target. She posted the photo on Twitter, it went viral, and within a few weeks, he was appearing on The Ellen Show and making media appearances across the country. This is just one example of the untamed resource that Twitter can be, and it’s just as useful to car dealers as it is individuals. Think about it: If this incident happened by accident, how much business can you generate on purpose with strategic digital marketing done by one of the professional and experienced advertising agencies in the Dallas / Fort Worth Metroplex?
Simply having a Twitter account and updating once or twice a week is not the key to increased growth. Like with media buying, you often have to spend money to make money in the automotive advertising business. Sometimes, it can be helpful to use paid ads or perhaps even buy Twitter followers (yes, you can actually do this). Of course, an organic approach is always best, and that starts with providing quality content that people actually want to read and interact with. A digital marketing strategy centered around this principle is what will set you apart from the competition.
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