Facebook Advertising: Reaching a Lost Market of Car Buyers
With more than 800 million users, a lot of people are on Facebook these days — even people who don’t like social networking! Countless businesses have taken advantage of the opportunity to grow their brands on this website, attracting real customers that spend real money on their products and services. To put it bluntly, if you’re not advertising your car dealership on Facebook, you’re likely missing out on dozens of car buyers each and every month. While old fashioned face-to-face selling will never go out of style, Facebook is the new way to get your foot in the door — and get customers into your store.
In order to make the most out of Facebook advertising, it’s important that you post to your page regularly. Some marketing experts say at least once a day, while others say 3-5 times a day. Just make sure you’re not only posting once a week! You’ll also want to make sure your content is relevant to your audience and is NOT just one big ad feed. Engage with them like you would in person. If they can see that you’re interested not just in selling cars, but in providing good content, they’ll be more likely to interact with your page.
If you are going to make the most out of Facebook advertising, you’ll want to run a targeted ad campaign. This does cost a bit of money, but it’s well worth it the cost. Most dealers spend less on digital advertising than traditional advertising, and it reaches an otherwise lost market of customers who are more likely to respond to a Facebook ad than a TV spot. It’s not either/or, but both/and.
Paid ad campaigns on Facebook are essential for advertising your car dealership. You can target your ads to users based on location, demographics, or interests. This means you can hand-pick your future customers that are a specific gender, age, and already have expressed interest in the brand of vehicles that your dealership sells. These ads will show up in the sidebars on Facebook users’ home pages, and can include a photo along with text. Choose carefully, as the photo is typically what gets the ad noticed! Another type of targeted Facebook automotive advertising is called “sponsored stories”. This allows you to get the post(s) of your choice to appear in the newsfeeds of people who do not yet like your page, or have it appear in your page fans feeds for a second time. This is typically less expensive than the previously mentioned display advertising.
Facebook advertising is an essential part of automotive advertising in Dallas and other major cities. If the whole process seems overwhelming to you, don’t worry! You don’t have to know everything about Facebook advertising when you have the minds of the RadioVision digital team to understand it for you!
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