Extreme Media Wrestling... You only want the best in your corner.
What?! “Competitive Media Buying?!” Yeah, there’s “media-buying”, and then there’s “competitive media-buying.” If you’ve never heard of it, it’s because your current agency, or whoever is buying your media, is just trying to “keep-up.” They’re not just buying media; they’re “buying” all the bull in media sales pitches, too. To RadioVision, buying-the-best, and winning at every buy is almost a “blood sport!” Oh, we’ll treat your the media reps with respect. But maybe being a bit too close to them is running in counter-purpose to your best-interests. Everyone’s too cozy. Maybe being too “close” to the people who sell media makes your buys a little dull. We can’t tip our hand here, but suffice it to say that RadioVision has developed methods of not just buying media, but also methods of extracting hidden inventories of “avails”, and leveraging your dollars so effectively, some of our clients have doubled their media exposure without spending any more money.
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Do you love getting “nickeled and dimed” to death? How about when you get your bill from your agency and there are scads of extra charges? Well, we know that is about the quickest way to get fired. We will not do that to you. In fact, we find that most clients are already spending what they need to spend! In most cases, it’s a matter of spending more wisely what you have, not adding more. RadioVision stays on top of your budget everyday – internally our Account Managers ride the spreadsheets like their personal bank statements. Let RadioVision restore peace-of-mind to you, when you open the statement.
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What’s best in a battle, a shotgun, or a sniper? Most retail advertisers are just shooting “scatter-shot”, hoping to hit something, and wasting a lot of time and money doing it – not to mention just handing sales over to the competition. We use the “sniper approach” for our clients. Identify and isolate your target audience, aim, and fire. Your business didn’t begin, or achieve success without a strategy and a plan. But when it comes to advertising and marketing, so many retailers just “hope” their way into 2nd, 3rd, 4th place, or worse. Trouble is, you’re busy strategically planning your inventory, staff facilities, accounting, management, taxes, legal compliance etc., etc. Who has time to be an expert in two things at once? How would you like to have a full-time team of Strategic Planners working for your business? Well, you know where this is going…you can, with RadioVision. It’s what we do. Combine our Strategic Planning Team, with your business team, and you can just start looking over your shoulder for your competition. |
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Promotions are about one thing and one thing only -- driving new business to your company during a defined period of time. Its been shown time and again that integrated campaigns work better, so at RadioVision we make sure your promotions are pulling in the same direction as your other advertising and marketing efforts. We do that by making sure promotions are planned as part of an overall strategy, not just thrown together as a stand-alone event. We offer custom promotional packages as well as proven, pre-packaged themes to build traffic and boost sales. |
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First “strategy”, now “tactics.” We know what needs to be done (increase traffic, sales and market share), and our 30 years of strategic planning leads right into the Tactical Campaigns we’ll design for you, in order to accomplish it. There’s a logical order in the path to success. It requires a team of faithful and fresh-minded advertising experts to help you pull it all together. We’re ready for our “marching orders!” |
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Can you imagine a bank not reconciling its transactions every day? That doesn’t happen. Can you imagine an advertiser spending incredible amounts of money in electronic, internet and print advertising, and their agency not making sure what they bought actually ran as-promised? Happens ALL the time. Oh, agencies say they make sure the media promised was delivered, but a lot of agencies don’t. They’re too cozy with media reps to call into question what those reps have or have not run. RadioVision has full-time, in-house buyers, each with decades of buying and placing experience AND – a full time department which does nothing but reconcile your precious media-spending. What was promised will be delivered, when it was promised – not a month later in “make-goods.” Stations may “make something good” but if they don’t run your media in the month of May, for example, they can’t give you your month of May back, can they?! We’ll stay on top of your media for you, and report everything to you. |
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Every client, and every marketing opportunity, is unique. We are a solutions-driven agency, so we approach our work for every client with an open mind and a clean slate with only one goal in mind -- the right solution for your particular situation and opportunity.
From sound strategy to killer creative to a proprietary approach to media that delivers, we focus on putting together a powerful integrated approach that cuts through the clutter and delivers your selling message in the most impactful, economical fashion possible. |
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“Hey, the market’s down, so everyone’s down.” That is not an excuse. RadioVision’s philosophy is, even when the market is contracting due to an economic downturn, our client’s market share can still grow – and that’s our goal. The “pie” might be smaller this year, but your share of the pie can be larger than last year. To do that, however, we have to focus on what the market research is telling us about you, your competitors and the others who you want to “conquest” and swing their customers over to your brand. “Knowledge is Power, and The Powerful Win.” Yeah, “data” can seem a bit like an eye chart, but “eye charts” are a tool to help you see clearly – with focus. Shooting from the hip means you’re not aiming, and you’re wasting your ammunition, hoping to hit a few buyers. Don’t “think” your media is focused like a laser beam…know it is. Don’t add “not really knowing what works, and what doesn’t” to the stress of spending your precious ad dollars. Know what works. We’ll show you how. |
Large, Loyal and Lucrative … Hispanics.
The fastest growing segment of consumers in the U.S. Over a decade ago, RadioVision recognized the importance of getting up to speed on this important opportunity. Not only do we provide exciting, culturally tailored ads, we also have deep experience in Hispanic media buying. We take the “panic” out of Hispanic marketing. |
Tired of “green peas?”
Well, we wouldn’t know what that’s like, because we don’t hire any for Account Services. Too risky. In this age of not being able to talk about someone’s age, we’ll risk it: our Account Managers have more experience than any other group at any other agency. That means that they’ve been down the road, and learned a lot…all of which gets properly applied to your precious account. Your RadioVision Account Manger knows TV, radio, print, internet, direct mail, branding, front-end and back-end operations of dealerships, market share and the pressures you’re under today to perform, and win. Maybe we should call them Account Coaches!
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