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GAS SELLS CARS IN DALLAS - Burton Gilliam

GAS SELLS CARS IN DALLAS

Dallas Texas- Mel Brooks first introduced the visceral humor of flatulence to the silver screen in 1972 in “Blazing Saddles” when cowboy actors, Burton Gilliam and Slim Pickens, sitting around a peaceful campfire setting, unleashed the fury unlike anything ever witnessed in a public forum. The politically incorrect humor of Mel Brooks proved “Blazing Saddles” to be one of the top comedy films of all time.

Today, under mounting gas pressure on consumers, Dallas based dealership, Rodeo Ford, is venting a distinctive rumble across Texas recreating the famous campfire scene from Blazing Saddles. Burton Gilliam has been the cowboy spokesperson for Rodeo Ford from its inception taking the dealership from obscurity to national notoriety. The radical humor and charisma of Burton Gilliam has already achieved Iconic significance in the Dallas Ft. Worth market in high profile commercials with notable lines like: “My Gosh, that’s too cheap!” and “We don’t care how you get here, folks…just get here!”

Now, employing the universally understood language of the most laughable bodily function, Rodeo Ford has ventured where no advertiser in car marketing history has gone before. The first five seconds of the 30 second commercial is reminiscent of the campfire setting in Blazing Saddles as Burton Gilliam steps up and proclaims: “Rodeo gives you Gas for Life!” The commercial goes on to offer up the Ford F-150 with Gas for Life, a special gas reimbursement program developed by Rodeo Ford Advertising Agency, RadioVision. “It’s a funny TV spot because it revives the hysterically crude humor of “Blazing Saddles” with Burton Gilliam, the original star of the movie”, says Joe Pollaro, Owner & Partner of RadioVision, a Texas based company.

Sky rocketing gas prices and demand for fuel efficiency have become major factors in the car buying decision to consumers. Innovative offers like Rodeo Ford’s exclusive “Gas for Life” program are expected to breathe new vitality into truck sales by giving truck buyers a way to overcome record high gas prices. “Using typical gas consumption formulas and subsidizing the cost of gas with $3600 paid in advance to the consumer, it is estimated that gas cost will be reduced by $ 1.00 per gallon over the course of the average four year truck ownership experience”, says Robbie Rothlein, General Manager of Rodeo Ford.

In addition to the Gas for Life offer on any F-Series Truck, Rodeo Ford has also established itself as the “Home of the $11,888 Ford F-150”. Rodeo Ford has over 1000 F-Series trucks in stock in what is believed to be the biggest build-up of Ford Trucks in Texas history. To further incentivize buyers, Rodeo Ford is giving away navigation systems with every new Ford. “Another exciting offer that most gas conscious buyers are unaware of is Rodeo Ford’s exclusive $8,888 Ford Focus delivering an amazing 35 MPG. It is definitely a buyer’s market and Rodeo Ford has made a point of putting the most aggressive offers on the table”, says Rothlein.

“Burton Gilliam was the first man in history to comically pass gas in a movie…just like Archie Bunker was the first man to flush a toilet on television. Now, it’s time for another first. While a few people may be offended, most will see this as a humorous way to bring attention to a very important topic on the mind of every cost conscious consumer. Considering the over-the-top content of most mainstream programming on TV, this is an innocent and truly funny breakthrough”, says Pollaro.

Rodeo Ford has an entire series of “Gas” related spots scheduled for release through-out the summer. Rodeo Ford is located on Plano Road five miles west of downtown Plano and on I-30, just minutes East of Downtown Dallas. You can view the TV Spot on the web at 877GoRodeo.com. For more information on the “Gas for Life” program, call 877 Go Rodeo or visit the dealership.